Category Archives: Brand Test

Brand Test

You are standing in the aisle at your favorite bulk supermarket, co-op or grocer and you have three, four, maybe five different brands of the same product to choose from. Which do you pick? Let us help you.

Every month we perform a brand test where we “test” three different brands of popular products: cheese, frozen pizza, brownies, ice cream, wine, etc. It’s a tough job – but somebody has to do it. Usually we pick a local, generic and national brand and examine their brand style, positioning, packaging and then, of course – taste.

Ranch Dressing Brand Taste Test

By infood | Published: April 22, 2013

We compared the flavor and packaging of 4 different ranch dressings from Hidden Valley, Kraft, Litehouse and Marzetti. In our blind taste test, we tried each ranch dressing with carrots, and then the battle began! This was the most contested brand test we have had in a long time. The IN crew simply could not [...]

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Kettle Corn Brand Test: Angie’s, Nice! and Popcorn Indiana

By infood | Published: December 3, 2012
KettleCorn

IN Food Marketing & Design popped at the chance to decipher which kettle corn brands we like best this morning. Our EXTREMELY scientific brand test revealed which packaging, appearance and taste we preferred between competitors Popcorn Indiana, Walgreen’s private label brand Nice! and Minnesota-based Angie’s. When it came to packaging we all agreed that Popcorn [...]

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Cream Cheese Brand Test

By infood | Published: October 18, 2012

Cream Cheese Brand Test  The Contenders: Crystal Farms       Essential Everyday      Philadelphia Tested with:  David’s Deli “Everything” flavored bagels This week we set out to determine which cream cheese brand made the spread. We were surprised to find that they were very similar in taste. The texture is where the products stood out differently. Crystal Farms [...]

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Brand test: Orange Juice

By infood | Published: May 11, 2012

Orange juice has many health benefits.  It is rich in antioxidants, boosts your immune system and can help fight against health issues such as heart disease and cancer. Our team decided to test three brands in honor of National Orange Juice Day (May 4). What’s the squeeze on Florida vs. California… A Florida orange is [...]

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Roasted Red Pepper Hummus Brand Test

By infood | Published: March 9, 2012

Pass the pita chips, please, it’s hummus tasting time! Hummus. It’s a creamy combination of chickpeas, tahini, and seasonings (in this case, roasted red peppers).  This Middle Eastern and Mediterranean protein-packed dip is a great choice for healthy snacking. Around here, the red pepper flavored hummus is one of our favorite condiments, so this week [...]

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Dark Chocolate Brand Test

By infood | Published: February 28, 2012

Chocolate lovers around the world did a collective high five when word got out this decadent treat has tangible health benefits. Loaded with cell-protecting antioxidants, dark chocolate is great for cardiovascular health, and can even help keep cholesterol and blood pressure at optimal levels. The darker the chocolate, the better it is for you. Some [...]

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Eggsperiment

By infood | Published: January 20, 2012

Who knew such a fragile food could hold so much versatility and complication? Cooking eggs is a science. In fact, there is a formula on how to cook the perfect boiled egg: But who has time to do physics in the morning? For those of us in a hurry, we tend to navigate away from a [...]

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Brand Test: Kettle Chips

By infood | Published: December 2, 2011

Ok, so they’re not the healthiest food around, but who doesn’t crave the salty, crunchy goodness of kettle chips now and then? I know we do! It was time to discover what brand was most worthy of the caloric splurge, so we did a blind taste test of three popular brands: Cape Cod, Kettle Brand [...]

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What the Phở?!

By infood | Published: November 17, 2011

I’ve lived in Minnesota all my life, but 5 months into our ridiculously long winters I am reduced to a whimpering, huddled mass next to the radiator.  Determined to toughen my spirit against the impending cold, I decided that I would develop a plan of attack to carry me through this frosty season. There’s nothing [...]

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Brand Test: Premium Ice Cream

By infood | Published: October 21, 2011

With summer now a distant memory, we decided we could hang onto it a little longer by testing everyone’s favorite warm weather treat. We chose three premium vanilla ice cream brands: Sonny’s, Graeter’s and Izzy’s. Two of these (Izzy’s and Sonny’s) are popular local brands, and the third is based in Cincinnati. As with all [...]

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