Category Archives: Uncategorized

Top 5 Marketing Mistakes Food Companies Make, Part II

By infood | Published: May 13, 2013

IN Food Marketing & Design has encountered many food marketing faux pas and rounded up the worst in a two post series. If you missed the first post on this topic, read about the first 3 food marketing mistakes here. 4.    Skimping on photography. We eat with our eyes first, so there’s nothing that cheapens [...]

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The Top 5 Marketing Mistakes Food Companies Make

By infood | Published: May 7, 2013

As a food marketing agency, we work with a wide variety of food companies from start-ups to Fortune 500 corporations. Here are a few common food marketing mistakes we’ve seen in the past 18 years: 1.    Marketing without a plan. Many companies execute one-off marketing tactics, throwing ideas against the wall to see what sticks. [...]

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Ranch Dressing Brand Taste Test

By infood | Published: April 22, 2013

We compared the flavor and packaging of 4 different ranch dressings from Hidden Valley, Kraft, Litehouse and Marzetti. In our blind taste test, we tried each ranch dressing with carrots, and then the battle began! This was the most contested brand test we have had in a long time. The IN crew simply could not [...]

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Resort Food Goes Casual

By infood | Published: February 26, 2013

In the past few years we’ve seen casual dining really hit its stride. Formal restaurants with multiple courses, linens and innumerable forks have been replaced with more approachable menus and prices across the nation—a consequence of both the 2008 economic crisis and our increasingly informal society. However, this trend has been slow to take hold [...]

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Best 2013 Super Bowl Ads

By infood | Published: February 5, 2013

The Super Bowl has become more about the ads than the game, with brands ramping up to the event and hosting special contests to create buzz around their 30-second spots. We love the fun and creativity that comes out in this ad showdown, here’s a list of the best 2013 Super Bowl ads: Doritos Crash [...]

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Roasted Salted Almonds Brand Test

By infood | Published: January 28, 2013

IN Food Marketing & Design got a little nutty last week during our roasted salted almond brand test. We were convinced all almonds are NOT created equal and put three different brands to the test: Blue Diamond looked the most smooth and oiled. All the flavors were stronger—they tasted the saltiest, nuttiest and the most [...]

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Weighing the Options

By infood | Published: January 7, 2013

Whether it’s for inspiration, support, connections or simply accountability, people are weighing the option to join weight-loss communities more than ever in 2013. The trend reflects an evolving society where consumers place higher priority on the opinions of bloggers and peers than that of experts like doctors and dieticians. Both online and off, skinny-hopefuls are [...]

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Single serve packaging is no longer a trend

By infood | Published: December 14, 2012

Single serve packaging — whether snacks, beverages or full entrees — is here to stay. According to the Hartman Group, about 46% of all adult eating occasions occur alone. No surprise there, because currently 28% of American households have just one person. (1) Gone are the days when people went home for lunch to enjoy [...]

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Kettle Corn Brand Test: Angie’s, Nice! and Popcorn Indiana

By infood | Published: December 3, 2012
KettleCorn

IN Food Marketing & Design popped at the chance to decipher which kettle corn brands we like best this morning. Our EXTREMELY scientific brand test revealed which packaging, appearance and taste we preferred between competitors Popcorn Indiana, Walgreen’s private label brand Nice! and Minnesota-based Angie’s. When it came to packaging we all agreed that Popcorn [...]

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An Art Director’s Barbecue

By infood | Published: July 20, 2012

Lori is known around the office for planning incredible parties. From elaborate murder mystery events to an intimate dinner party with friends, her thoughtfulness, eye for detail and chef’s palate take every event to the next level. Recently she planned her family reunion and we convinced her to let us showcase it, because Art Director/amazing [...]

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