IN Food Marketing & Design popped at the chance to decipher which kettle corn brands we like best this morning. Our EXTREMELY scientific brand test revealed which packaging, appearance and taste we preferred between competitors Popcorn Indiana, Walgreen’s private label brand Nice! and Minnesota-based Angie’s. When it came to packaging we all agreed that Popcorn [...]
David and Goliath, the 1980 US Hockey team, Apple Inc., Seabiscuit—what do these stories all have in common? The underdog prevails. Have you noticed the beer list at your local restaurant lately? Move over, Budweiser! The local brewery is gaining steam. Two weeks ago our neighbor Fulton Beer started distributing six packs across the metro [...]
It should come as no surprise to anyone that we are dedicating a post to holiday food traditions – we are a food marketing agency. However, it did come as a surprise to us how traditional our traditions are. The ancient, time-consuming, not always entirely appetizing dishes we surround ourselves with around the holidays are [...]
We are well aware this is not the most glamorous or gourmet product. But it’s a staple, and we have all had it at one time or another in grilled cheese. Be honest – you have. Brand Contenders: Crystal Farms Kraft Kowalski Best Taste: Kraft Best Melt: Crystal Farms And unfortunately the Kowalski brand fell [...]
